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Autor: mariet.espinal

Autor: mariet.espinal

La importancia de la Imagen Corporativa en el siglo XXI

La imagen corporativa de una entidad se refiere a cómo la misma es percibida por la población.
Está formada por varios elementos que trabajan simultáneamente y permiten posicionar a la empresa en la mente del cliente, ciudadano o usuario.